In part two of this blog we discuss some further tactics on launching your new business.
1. Invest in a professional looking website
Building a website is likely to be the biggest initial spend for your new business but it’s essential to portray authority in what could potentially be a crowded marketplace. Once you have your website don’t just let it sit in the background. Regular blogs will attract visitors and help establish you as a thought leader in your space.
2. Put aces in places
Not just for marketing but running a successful business you need to understand the importance of bringing in skills that you may not necessarily have. Whether that’s finding a bookkeeper or marketing specialist when you run your own business you aren’t expected to be an expert in every field. Decide on the help you require and budget for it accordingly.
3. Work on your social presence
You don’t need to be on every platform but finding the correct social media for your target audience is a must. We’ve talked before about the different platforms and demographics relating to this. Understanding the correct one for your audience is a must but also ensuring you are posting regular content to engage with your potential customer.
4. Invest in paid ads
Whether this is on social or through google investing in ads will provide you with the all important quick win. If budgets aren’t massive that doesn’t mean that PPC is a right off. Think outside of the box with your bidding tactics looking at things such as time of day or specific keywords.
5. Capture data
There are ways to retarget visitors to your website but a much simpler technique is to collate data from visitors to your website. A simple sign-up form offering a discount if your potential customer makes a purchase is a far simpler way of building your database and exposure to interested parties.
6. Word of mouth
If you’re running a business your existing customers are your best marketing tool. Encourage them to share your product or service. If they’ve had a positive experience, they’ll be happy to share it with friends and family.
7. Don’t forget your PR
Whether you’re looking at celebrity endorsements, linking up with a local charity or putting your own spin on a national news story. Having a solid PR strategy will give your new business a much needed boost and will save money on expensive advertising campaigns.
We hope you’ve found some useful nuggets in our latest blog and are excited about the journey of your new business. If you’d like to talk to Icon about your promoting your new venture or anything else, feel free to get in touch kiesha@iconmarketingcomunications.co.uk 07979940526.